1. Facebook
A cheap way to advertise your business online to multiple audiences! You can target specific audiences grounded on age, location, interest etc. Facebook is easy to use and easy to create a page. Once your page has been created you can easily use the Facebook Ads Manager to create and manage adverts.
If your business is more visual and creative, Instagram may be a better choice as it allows you to target an audience that is based on visual sales more than Facebook.
2. Google
‘Google My Business’ (GMB) is one of the most important strategies for businesses targeting local clients. The aim is to rank your GMB listing in the top three to be able to gain large numbers of customers viewing your website without paying for ads. GMB gains data on Google Analytics and Google Insights on your business by using other Google platforms such as Google+, Google reviews, Google maps etc.
GMB provides visibility and credibility for your business in a very easy way by simply collecting reviews and citations.
3. Social Media
Social media is essential for your business. If customers can’t find your business online they will most likely look towards some form of social media. For certain businesses it is advisable to invest a lot into organic social media growth. It is key to understand your customers and how to approach them.
4. Google adwords
Google adwords strives to provide relevant search results to users and so will be less expensive than when you use an on-page SEO. Google would give your advert a quality score dependent on the Click Through Rate (CTR), relevance and the page that your ad would send traffic to. Adwords is extremely symbiotic as it can be used with other strategies to maximise output. It allows for businesses to gain immediate results.
