Know your Competitors and Make Your Business Stand Out: Researching your competitors on Google Search is a great way to find out how other businesses are positioning themselves within their market.
Perfect the Basics of Your Website: Online users expect a streamlined user experience from the websites they visit.:Improve Your Local SEO. If you are local business, Local SEO is an important tool you can harness to boost your business.
Focus on a Primary Social Media Channel:Whatever you decide, have a primary social media channel that you’ll focus on growing.
Partner with Local Influencers:At Freshpath, we create sharable content for businesses through collaborations with content creators in our local community.
Know your Competitors and Make Your Business Stand Out
Researching your competitors on Google Search is a great way to find out how other businesses are positioning themselves within their market. It’s important to be well informed about other local businesses as you will want ensure that your service offers something different to the market. For example Google Search results for local gas engineers show that terms such as “No Call Out Charge”, “Gas Boiler repair near me” and “Gas Repair 1Hr Response” are effective selling points with the target audience.
Perfect the Basics of Your Website
Online users expect a streamlined user experience from the websites they visit. It is difficult to retain the attention of a prospective customer if your website loads slowly and is difficult to navigate. Even with a smaller budget, it is key to get the basics of your website right.
Having a strong online reputation can be the deciding factor for a prospective customer searching for the service or product that your small business provides. Google My Business affords you a degree of control over the way people perceive your business online. We have created a guide to help you optimise your My Google Business listing.
Improve Your Local SEO
If you are local business, Local SEO is an important tool you can harness to boost your business. Google My Business can play a big part in Local SEO for many different types of small businesses.
It is also really important to build links.
Local link building can be done from the following:
Bloggers
Newspaper sites
Sponsorship sites
Awards/festival sites
Focus on a Primary Social Media Channel
We find that many small businesses are unsure where to focus their social media efforts. Social media can be a lot of work for small businesses and many find it difficult to grow more than one profile effectively with the limited resources available.
We believe the best way to approach social media is to look at where your customers are most active. Some platforms will be more compatible to your business than others. For example, businesses that involve a lot of customer communication will find interactive platfoms such as Instagram or Facebook to be sensible choices. An E-biz may find more success on LinkedIn.
Partner with Local Influencers
At Freshpath, we create sharable content for businesses through collaborations with content creators in our local community. There is much debate surrounding the idea of using creative influencers to build a brand. We think that this area is definitely an investment in the future of digital marketing and may be something your business should consider.
