In today’s business world, we find ourselves on a battleground, fighting for the attention of our customers. Branding, marketing positioning, and advertising are just some of the means by which we operate.
Communication and Design are vital absolutely essential components in this process. From your logo to your carefully designed packaging your audience will judge you quickly, however unfairly. In a world where most customers are short of the time that they need to evaluate products and services, they are subconsciously drawn to what meets the eye first. That’s why communication through design is important. It will include any displays of data, your websites, your packaging through to the product itself.
At the end of the day – all of these constituent parts should be stitched together to in such a way as to make information easy to engage with and resonate in their minds. From the very moment a buyer discovers your product or service to the point at which they sign on the dotted line, your design is the railway that guides users through their journey.
The customer experience should be exactly that in reality – a magical trip that fulfils their expectations at the end. What we do is guide you through the process, starting with a deep understanding of your place in the marketplace in relation to your competitors. It’s said that within the first 13 milliseconds of starting a sales presentation, prospects have visually registered the content of the images and started with the emotional processing.
That’s 10x faster than the blink of an eye.
Before they start understanding your pitch on a conscious level, they’ve already judged your deck based on first impressions, experienced it emotionally and filtered it through a number of cognitive biases.
If you think about your own experiences, you may not compute it at the time, but when you’ve chosen your shampoo having stared at the options at shelf for an eternity, there was a reason deep in your mind as to why you chose the bottle with Scandinavian wooded scene with pine trees wasn’t there? That wasn’t by accident. It made you emotional – even if you didn’t realise it – and those emotions made you pick up that bottle. Don’t be fooled though – the motivation that drove you to select that product started long before you entered the supermarket – it began elsewhere, maybe through adverts on TV or many areas where you were unwittingly touched by it but only now did you commit to the purchase.
Finally, we wouldn’t want you to think of design and communication as areas that only affect the static elements such as your website or your logos. That’s a common misconception. In fact, on a daily basis much sales communication is delivered through Powerpoint. Why? Well it’s because it can be adapted for each sales presentation and as such it’s also a vital area to consider. Did you know that visual content will make up 93% of all human communication (Kusinitz, 2014). Freshpath can work with you to understand your goals for your sales team and redesign your sales messages and presentations accordingly with your sales director.
Let’s conclude with some facts that serve to underline the importance of good design:
· 84% of respondents thought that design-driven businesses outperformed competitors (Econsultancy & Adobe, 2018)
· Did you know that design-driven companies outperformed the S&P Index by 219% over a period of 10 years (Design Management Institute, 2014)
· As an average, visitors spend 80% of their time viewing the left half of the page and 20% viewing the right hand side (Fessenden, 2017)
Finding the right digital marketing services London is therefore essential.