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Advertising Agency Brighton
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Become the centre of local searches
Local SEO marketing
It is impossible to escape the reach of location-based marketing. Whether or not you have set out to find local solutions to your web-search problems, search engines will tailor their results based on where you are, giving you the options that are close to you. Google’s algorithms factor in the searcher’s location in returning results in a certain order. This is even more the case with the huge increase in recent years of sharing your location with apps and browsers. With that information, advertising on those websites and apps will also focus on businesses based in your neighbourhood. With a good marketing manager, you can use this greatly to your advantadge.
Understand your brand's position
Brand assessment and strategy
The aim of branding is to clearly associate the owner with the audience in mind.
For example, often an organization is in fact good at what it does, but its brand image will not match its internal strengths.
Firstly, then, we assess your brand’s position in the marketplace. Thereafter, the key messages that encompass your brand’s personality will be created for the audience.
In addition, we undertake a complete examination of you key sectors. This involves market, employee and competitor research. From these steps, your marketing strategy would be developed.
A smart approach to advertising
Advertising agency Brighton
What’s the proposition? Who is the target audience? Good planning and a coherent plan make for better measurable results when it comes to advertising.
Therefore, if you’re looking to start small, begin by thinking about the resources you already have at your disposal. Where do you already interact with customers or clients, and how can you make the most of those points of interaction? For example, if you’re a business-to-business company, try sending promos when you invoice – this can be a great way of securing repeat business. Then you can start considering how digital marketing can help you improve on what you have already got.
First impressions matter
Design & Communication - Creative Agency Brighton
It only takes 3 seconds to make an impression. That’s why it’s important to get the next stage of the sales cycle right. From TV & film to web images to point of sale material. Wether you are based in Brighton, Crawley or elsewhere, your web design should reinforce the core benefits that underpin your marketing strategy.
Communication materials include brochures, data sheets, product catalogues, corporate identity packages, annual reports, presentation folders & inserts, direct mail campaigns, print and web advertisements, exhibition materials and interactive DVDs or video presentations. Our creative agency in Brighton can help you to develop these at a high standard.
Exhibitions that steal the show
Exhibitions
Events and exhibitions are a powerful marketing tool. These can provide a platform to promote your product or service to a group that may have little or no knowledge of your services. They also offer an opportunity to meet existing and potential customers.
For these reasons, getting your exhibitions right is of vital importance to the success of the event.
At Freshpath, we can design and deliver everything from bespoke structures and shelf schemes to show brochures, personalized invitations and your post expo follow-up activity.
Market knowledge is market power
Market research
Knowledge is power: What kinds of people buy my products? Where do they buy? What do they value? Why do they buy? How can I find competitors of a company? These and other questions are key to the success of any marketing plan. Too many companies operate on assumptions that can prove costly unless challenged. That’s where we can help you – by producing market and competitor research to uncover new islands of opportunity to explore.
Understanding the lie of the land
Territory planning
We encourage you to exploit your true market potential. Territory planning is a fantastically powerful business tool. It’s vital in assessing that your sales resources are being efficiently deployed. However, it is also used extensively when developing a franchise, network, membership or any other kind of business that uses a territorial infrastructure.
At Freshpath we’re geared up to help you create a strategy and define where you need your business to be.
Copywriting with a polished finish
Copywriting
Clean and fresh: Too many businesses clutter up their world with unnecessary and alienating jargon. We think that content marketing is about user experience and that’s why we make it our business to create clean and fresh copy. Headlines need to grab the reader’s attention. The ‘call to action’ needs to be persuasive.
In short, our Brighton based content agency produces compelling copy that conveys the strength of your brand and makes it stand out in the crowd.
