Pay Per Click (PPC) advertising, is an online marketing model where every time an ad is ‘clicked’ by a potential client, you’ll have to pay a small fee.
In essence, rather than relying or organic search tactics alone, it’s the process of driving traffic to your website you see.
Remarketing is a facet which will allow you to further reconnect with prospects who have already engaged with your business. It will allow you to advertise directly to them and create highly targeted audience lists that may be more likely to engage with.
Having undertaken a free audit – you’ll probably want to explore in a small way initially. What we’ll do is consult with you to understand your budget and then build / place the ads in the most effective places online. It will be important to understand your values to begin with. We’ll spend time to understand not just your goals but how your values will help you stand out from the crowd. We’ll monitor the campaigns for you and feedback the intel on a regular transparent basis. At the end of day, you know how every penny is spent on the road to meeting your sales.
There are in fact many forms of Pay-Per-Click but the most popular is Google Ads. It’s broken down into many platforms including Paid Search, Display Ads, Shopping Ads, Remarketing Campaigns and YouTube Ads. i) Paid Search is something that refers to sponsored results that appear at the top of Google search listings when you run a search query. ii) Display Ads are textual or graphical advertisements placed on third party webpages – you will notice them pop up from time to time. iii) Shopping also appears in the sponsored search results, but in this case, your advert will show a product image and a price (This is unlike paid search which is just simply a text based form of ad. iv) Remarketing allows enables you to you to target your advertising to prospects are known to have visited your site previously. This has the effect of allowing you to convert window shoppers into bonafide 100% customers! v) Finally, YouTube offers in-stream and in-display ads on its website. These show ads before users watch a video on YouTube – you may be familiar already with this.
We begin by listening. Lots of it. We walk away with a brief. Our creative team will then develop a kind of mind map that paints a picture of your potential new brand.
Once you’ve approved our concept for your brand, our team will move to the next stage where designs and concepts are shown to you. We’ll sit back and listen to your feedback
Depending on the outcome of the previous stage we’ll either move forward with the concept or refine further. Branding is more than imagery – It’s about delivering a unique and effective image that works for you.
Of course once, you’ve settled on the final concepts, we’ll get cracking on all of the elements that will give your identity strength and uniqueness. Brand can include everything from your images, messages to strategy.
Done well, good digital marketing always pays for itself
Good brands engender loyalty and increased profitability
Enables
transparent benchmarking
Get more of the customers
you need
Done well, it helps lower the cost of customer acquisition
Whether you think you need to market or not, our experience is that done correctly, there’s never an unhappy client. That’s because we have lots of experience in competitive analysis and we know what works. We are confident that we can help you beat your top competitors.
Done well – and believe us when we say that we love to do things well – they’re almost always a strong payback for our marketing services.
Don’t get us wrong – the marketing campaign will partly depend on your input too though – that’s why it’s a partnership.
So often companies fail to understand the importance of developing a strong brand for their target audience.
A strong brand can drive sales, boost profit margins and help you sell your company in the future. Achieve this with our digital marketing solutions UK.
We see it all the time. Companies are so busy doing what they do, they don’t see the competition creeping up behind them. Through case studies, we can help you find competitors so you can stay ahead of the game.
Good marketing protects what you have as well as growing it.
We’re guessing that you’re a small / medium business owner who wants to simply ensure that potential customers will find you easily? Maybe your concerns that your marketing messages aren’t working well enough. Maybe you’re looking for someone to build your online shopping functionality.
You need peace of mind and we can help. Just book your free website audit now and you’ll see how easy we are to work with
Good question! The simple answer is answer nothing. There’s zero obligation and it does not take long. We cannot assess your needs otherwise. As a website design agency we have capacity to conduct an audit of your website to make sure everything is working and help you avoid any mistakes in design and functionality. We can help you ensure you’re providing a smooth and enjoyable online experience to anyone who visits your site, converting more of them into valuable customers.
Truthfully this cannot be answered without meeting you and delving deeper but after the audit has taken place it will be easier to respond and give guidance. No two businesses are the same really. which means you need a tailor-made approach which is unique to you, your goals, ambitions and KPIs. However, whatever size or functionality you need from your website, we can help you for sure. We can also help with the UI and UX design, copy, build and even photography to ensure that your completed website delivers the real results you’re looking for.
We charge a daily rate for our professional services and a competitive quotation can be provided once we’ve met you and discussed your detailed brief.
Just give us a call I’d suggest. Or alternatively just drop us a line. You can find our contact details on our contact us page.
