Brand Identity Agency – Brighton

What Is Your Identity?

Making Positive & Impactful Memories

Brand Identity Services

What Does Branding Mean to You?

Well, for sure, it’s much more than just your logo and website. Brand development to us is the almost continuous process of defining, refining and testing your overall brand plan and company strategy.

It’s actually the foundation for your company’s go-to-market approach and longer-term winning strategy. From your brand values to designing your marketing assets, brand development is the core process to get you there.

What Does Brand Development Help Define?

To begin with, we’ll ask you to define your brand goals. They will fall into different categories. Ultimately, they will feed through to what your brand needs to deliver for your business – This is what it’s all about. These goals will be formed out of a mix of qualitative (i.e creative) and quantitative (i.e  revenue) constituent parts.

Why Does Your Brand Exist?

Ultimately, the brand purpose outlines a higher purpose beyond simple old revenue or growth. It’s about the positive changes you want to make in this world.

How Do We Work?

We begin by listening. Lots of it. We walk away with a brief. Our creative team will then develop a kind of mind map that paints a picture of your potential new brand. 

Once you’ve approved our concept for your brand, our team will move to the next stage where designs and concepts are shown to you. We’ll sit back and listen to your feedback

Depending on the outcome of the previous stage we’ll either move forward with the concept or refine further. Branding is more than imagery – It’s about delivering a unique and effective image that works for you.

Of course once, you’ve settled on the final concepts, we’ll get cracking on all of the elements that will give your identity strength and uniqueness. Brand can include everything from your images, messages to strategy.

Why Do It?

It Works

Done well, good digital marketing always pays for itself

Build your Brand

Good brands engender loyalty and increased profitability

Leapfrog Competition

Enables
transparent benchmarking

Target Right Clients

Get more of the customers
 you need

Organic Growth

Done well, it helps lower the cost of customer acquisition

"63% Increase in Organic Traffic"
"Freshpath Marketing did an amazing job of helping us get new enquiries" JAP PERFORMANCE PARTS
"Better Clients - Better Future"
"The SEO advice was so helpful, and it was great that they combined it with advice on the kind of marketing we are more used to" RTLS COMMUNICATIONS LTD
"Easy to Work With - Sound Advice"
"Freshpath really helped us at Focus Consulting. It's Made a big difference" - FOCUS CONSULTING
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Why is it
a good move?

It Works

Whether you think you need to market or not, our experience is that done correctly, there’s never an unhappy client. That’s because we have lots of experience in competitive analysis and we know what works. We are confident that we can help you beat your top competitors.

Great Payback

Done well – and believe us when we say that we love to do things well – they’re almost always a strong payback for our marketing services.

Don’t get us wrong – the marketing campaign will partly depend on your input too though – that’s why it’s a partnership.

To Build Your Brand

So often companies fail to understand the importance of developing a strong brand for their target audience.

A strong brand can drive sales, boost profit margins and help you sell your company in the future. Achieve this with our digital marketing solutions UK.

To Stay Ahead

We see it all the time. Companies are so busy doing what they do, they don’t see the competition creeping up behind them. Through case studies, we can help you find competitors so you can stay ahead of the game. 

Good marketing protects what you have as well as growing it.

Say Hello & See the World Differently

Book Your Free Site Audit Today!

We like to invest time in getting to know your business from the inside outward. It’s important to us to completely understand your messages and moreover your vision. It’s this combination that helps us deliver outstanding visuals.

So whether you are looking to simply evolve your existing brand or even create a new proposition, our team will of designers help bring your business dream to life.

Our team can take your brand across multiple platforms offline and online to help provide a consistent voice and look and feel for your new brand. We’ll create striking graphics based on your brand and to strive to make it an outstanding and memorable experience that reflects well and accurately represents your organization.

At Freshpath – We take brands from ideation to execution.

General FAQs

Good question! The simple answer is answer nothing. There’s zero obligation and it does not take long. We cannot assess your needs otherwise. As a website design agency we have capacity to conduct an audit of your website to make sure everything is working and help you avoid any mistakes in design and functionality. We can help you ensure you’re providing a smooth and enjoyable online experience to anyone who visits your site, converting more of them into valuable customers.

Truthfully this cannot be answered without meeting you and delving deeper but after the audit has taken place it will be easier to respond and give guidance. No two businesses are the same really. which means you need a tailor-made approach which is unique to you, your goals, ambitions and KPIs. However, whatever size or functionality you need from your website, we can help you for sure. We can also help with the UI and UX design, copy, build and even photography to ensure that your completed website delivers the real results you’re looking for.
We charge a daily rate for our professional services and a competitive quotation can be provided once we’ve met you and discussed your detailed brief.

Just give us a call I’d suggest. Or alternatively just drop us a line. You can find our contact details on our contact us page.

Well. Unless you are already flooded with phone calls and your business dreams are already being fully met, there’s generally always areas for improvement. Sometimes people even call us just to help position them for a future sale of their business. It all depends on your goals and what kind of work life balance you are aiming for. At the end of the day – a good business should allow you some free time to spend with your friends and family.
It’s not really about sectors and more about your goals. We tend to work with clients that have a good idea of where they want to be in a few years. Sometimes the sites are complex, often they are not. It all depends.