There are a host of reasons to use PPC Ads to boost your business visibility in online searches. The value is guaranteed as you only pay when people click your ad and you can even piggy back off people searching for your competitors, coming up as a search result when their name is typed into Google.
In recent times we have seen huge developments in voice activation technology, with the explosion of AI and chatbots and the exponential growth in the use of Siri, Alexa and other similar tools. This has a knock-on effect in how people search for information online, after years of perfecting the art of conducting succinct searches …
It’s easy to fall into the trap of thinking that search optimisation only applies to websites, but if your business operates a mobile app then you should use similar strategies to ensure it gets pushed to the top of search results when people are looking for options on the App Store or Google …
A WINNING SEO STRATEGY FOR MOBILE AND APPLICATIONS Read More »
We’ve put together our five reasons why local SEO companies in East Sussex can help you attract new customers. Click here for more info on how Freshpath can help you build your SEO. 1. Customers are using the internet on desktop and mobile phones to search for local businesses to fulfil a …
Word of mouth is one of first forms of marketing ever invented and still to this day remains one of the most powerful ways for small businesses to connect with prospective customers. Having your positive reputation passed on through word of mouth can lead to a long term, trusting relationship with a new client. …
Often businesses choose to treat PPC and SEO separately. Whilst it is possible to hire separate agencies to deal with each strategy, this is not the most effect approach. It has been proven that an integrated PPC and SEO marketing strategy is the best way to ensure the success of a campaign as it allows you to make more informed decisions. Only through combining the two are you able to understand data in more depth and have a better picture of the project as a whole.
Local SEO campaigns are very different from a typical SEO campaign and at times difficult to grasp due to the ever-changing local search results. This blog is going to discuss some important techniques that will help your business get great results from local SEO campaigns. Google My Business If not already, it would be …
PPC ads can be confusing however we have created three points to refer back to when thinking about creating a PPC ad for your business.
People generally consider paid advertising to be unnecessary for small businesses already paying money for content marketing. However, it is the combination of organic and paid marketing that yields the best results. Paid advertising is not the cheapest option which means it’s important to that you are selective with your campaign and only use the leading advertising platforms.
We believe SEO is an investment in the future. Putting the time and energy into SEO is a long term investment – improving your site ranking we will help your business generate local traffic and stand out from competitors.
