People generally consider paid advertising to be unnecessary for small businesses already paying money for content marketing. However, it is the combination of organic and paid marketing that yields the best results. Paid advertising is not the cheapest option which means it’s important to that you are selective with your campaign and only use the leading advertising platforms.
Do some local search marketing, optimize your website for humans and search engines, engage in link building, take advantage of keywords, ask for email addresses, monitor your online reputation, use online networking sites to build a bigger network.
Freshpath will help you create content, organise your content, manage your social media campaigns, and engage with your social media users.
Know your Competitors and Make Your Business Stand Out: Researching your competitors on Google Search is a great way to find out how other businesses are positioning themselves within their market.
We believe SEO is an investment in the future. Putting the time and energy into SEO is a long term investment – improving your site ranking we will help your business generate local traffic and stand out from competitors.
