SEO
6 THINGS YOU NEED TO KNOW ABOUT BRANDING
No 1: PROMOTION OF RECOGNITION There are plenty of products around you that you misname when you refer to them. ‘Google’ is a
July 3, 2019 No Comments
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PPC
HARNESSING THE POWER OF PPC ADVERTISING
There are a host of reasons to use PPC Ads to boost your business visibility in online searches. The value is guaranteed as you only pay when people click your ad and you can even piggy back off people searching for your competitors, coming up as a search result when their name is typed into Google.
April 4, 2019 No Comments
SEO
THINK ABOUT MOBILE SEO AND VOICE SEARCHES
In recent times we have seen huge developments in voice activation technology, with the explosion of AI and chatbots and the exponential growth in the
April 3, 2019 No Comments
SEO
A WINNING SEO STRATEGY FOR MOBILE AND APPLICATIONS
It’s easy to fall into the trap of thinking that search optimisation only applies to websites, but if your business operates a mobile
April 2, 2019 No Comments
SEO
WHY DOES A LOCAL SEO STRATEGY MATTER?
We’ve put together our five reasons why local SEO companies in East Sussex can help you attract new customers. Click here for more
April 1, 2019 No Comments
Social Media
MAKING SOCIAL MEDIA MANAGEABLE
At Freshpath, we’re here to help you in your journey towards social media success, following the simple framework laid out below: 1. Content Our
April 1, 2019 No Comments
Marketing
SALES TRAINING – HOW TO GET THE MOST OUT OF YOUR TEAM
A Strong and Confident Sales Team Develops Strong Relationships We know it in our hearts, but it often gets forgotten. Confidence stems from comprehending
April 1, 2019 No Comments
Marketing
THE SMART APPROACH TO DESIGN & COMMUNICATION
In today’s business world, we find ourselves on a battleground, fighting for the attention of our customers. Branding, marketing positioning, and advertising are
April 1, 2019 No Comments
SEO
TURN “WORD OF MOUTH” INTO GOOGLE REVIEWS
Word of mouth is one of first forms of marketing ever invented and still to this day remains one of the most powerful ways
April 1, 2019 No Comments
PPC
IS PAID ADVERTISING REALLY NECESSARY ?
Often businesses choose to treat PPC and SEO separately. Whilst it is possible to hire separate agencies to deal with each strategy, this is not the most effect approach. It has been proven that an integrated PPC and SEO marketing strategy is the best way to ensure the success of a campaign as it allows you to make more informed decisions. Only through combining the two are you able to understand data in more depth and have a better picture of the project as a whole.
April 1, 2019 No Comments
Social Media
NEED HELP WITH SOCIAL MEDIA?
It is an often repeated fact that all businesses should take advantage of the power of social media to transform your brand and grow
April 1, 2019 No Comments
Social Media
SOCIAL MEDIA FOR SMALL BUSINESSES
The value of social media to small business It can be hard to consistently create content that is genuinely interesting to your followers, especially
April 1, 2019 No Comments
SEO
HOW DO I RANK WELL IN LOCAL SEARCHES?
Local SEO campaigns are very different from a typical SEO campaign and at times difficult to grasp due to the ever-changing local search results.
April 1, 2019 No Comments
Marketing
HOW TO ATTRACT YOUR LOCAL COMMUNITY TO YOUR BRAND
It is impossible to escape the reach of location-based marketing. Whether or not you specifically set out to find local solutions to the problems
April 1, 2019 No Comments
Web Design
INEXPENSIVE CAN STILL MEAN FUNCTIONAL AND BRANDED
There is still a preconception for people that ask us for advice on building a website that the process is necessarily very expensive.
March 26, 2019 No Comments
Web Design
YOUR WEBSITE IS YOUR MARKETING TOOL ONLINE
Along with being a “shop window” for your business – showcasing your products and/or services in a way that also creates a strong first
March 26, 2019 No Comments
Web Design
YOUR WEBSITE REPRESENTS YOUR BRAND
For small businesses, using your website as a main hub for all of your marketing efforts can be a really cost effective way of
March 26, 2019 No Comments
Web Design
YOUR WEBSITE IS YOUR SHOP WINDOW
We all know the importance of having a website in today’s fast-moving, digital world of business. Your website will often be the first interaction
March 26, 2019 No Comments
Digital Marketing
EFFECTIVE SMALL BUSINESS ONLINE STRATEGIES
We know that providing businesses with strong local, online footprints will convert their website traffic into sales. Our SEO campaigns deliver consistent results and set our clients apart from their competitors.
March 22, 2019 No Comments
Marketing
COPYWRITING – THE KEY TO CREATING GREAT CONTENT
One of our specialties is helping you to develop and find your brand’s personality. We work hard to bring it across in genuine and engaging words. If you need new web content, newsletter articles or written blog posts that show off your brand – we’ll work with you to ensure that your written words make your audience emotionally engage with you.
March 12, 2019 No Comments
Marketing
HOW DESIGN IS USED IN COMMUNICATION
Branding, marketing positioning, and advertising are ways in which we can differentiate ourselves in the business world and win our customer’s attention.
March 12, 2019 No Comments
Marketing
MARKETING CONSULTANCY PACKAGES
We offer a range of affordable SEO & SEM services to suit your business needs. We are here to help you work out which package is right for you. Whether you know exactly what you want or you are still unsure of what you need, we are available at the end of the phone to quote you on a project or to offer some affordable marketing advice to help you work out an approach. Give us a call and we can provide some guidance.
March 8, 2019 No Comments
Marketing
MARKETING TEAM
The owner Philippe, has worked for various organisations previously heading up teams of marketeers and working in conjunction with heads of sales and other high level stakeholders.
March 8, 2019 No Comments
Marketing
MARKETING THE RIGHT WAY
Digital marketing is the future, but it’s important not to overlook traditional marketing. Integrated marketing strategies aren’t just for large companies with huge marketing teams, it can also be hugely advantageous for small and medium businesses.
Our marketing solutions are results driven and focus on optimising performance and profitability, Our team provides creative solutions to many of the problems SEM’s have in achieving online visibility in their local market.
March 8, 2019 No Comments
About Us
MARKETING CONSULTANCY
Freshpath provide affordable marketing for small to medium sized businesses. Based in Brighton we provide marketing strategies that combine traditional and online marketing for businesses looking to boost their brand visibility. With a focus on long term results, we establish successful and consistent branding through affordable custom-built marketing campaigns.
We know that every business will have individual marketing needs and budgets so we provide a wide selection of packages that can be tailored to each client’s specifications. We are all rounders, on hand to help you with anything from straightforward content writing, and website audits, right the way through to a targeted digital marketing campaign.
March 8, 2019 No Comments
PPC
EASY PPC ADS FOR SMALL BUSINESSES
PPC ads can be confusing however we have created three points to refer back to when thinking about creating a PPC ad for your business.
March 6, 2019 No Comments
Digital Marketing
QUESTIONS SMALL BUSINESSES SHOULD BE ASKING
Five questions regarding social media, internet searches and reviews that all small businesses should be asking themselves.
March 6, 2019 No Comments
Digital Marketing
AFFORDABLE DIGITAL MARKETING FOR SMALL BUSINESSES
We offer a range of affordable SEO & SEM services to suit your business needs. We are here to help you work out which package is right for you. Whether you know exactly what you want or you are still unsure of what you need, we are available at the end of the phone to quote you on a project or to offer some affordable marketing advice to help you work out an approach. Give us a call and we can provide some guidance.
Social media and google are affordable ways to optimise your business and gain more traffic leading potential customers towards your page. It is worth investing time into these 4 platforms.
March 6, 2019 No Comments
PPC
DEVELOPING AN INTEGRATED PAID SEARCH & SEO STRATEGY
People generally consider paid advertising to be unnecessary for small businesses already paying money for content marketing. However, it is the combination of organic and paid marketing that yields the best results. Paid advertising is not the cheapest option which means it’s important to that you are selective with your campaign and only use the leading advertising platforms.
March 5, 2019 No Comments
Digital Marketing
DIGITAL MARKETING IDEAS FOR SMALL BUSINESSES IN 2018
Do some local search marketing, optimize your website for humans and search engines, engage in link building, take advantage of keywords, ask for email addresses, monitor your online reputation, use online networking sites to build a bigger network.
March 5, 2019 No Comments
Social Media
WHAT DOES A SOCIAL MEDIA AGENCY DO?
Freshpath will help you create content, organise your content, manage your social media campaigns, and engage with your social media users.
March 5, 2019 No Comments
Digital Marketing
HOW TO MARKET MY SMALL BUSINESS ONLINE
Know your Competitors and Make Your Business Stand Out: Researching your competitors on Google Search is a great way to find out how other businesses are positioning themselves within their market.
February 27, 2019 No Comments
SEO
SEO FOR LOCAL BUSINESS
We believe SEO is an investment in the future. Putting the time and energy into SEO is a long term investment – improving your site ranking we will help your business generate local traffic and stand out from competitors.
February 27, 2019 No Comments
