There are a host of reasons to use PPC Ads to boost your business visibility in online searches. The value is guaranteed as you only pay when people click your ad and you can even piggy back off people searching for your competitors, coming up as a search result when their name is typed into Google.
In recent times we have seen huge developments in voice activation technology, with the explosion of AI and chatbots and the exponential growth in the use of Siri, Alexa and other similar tools. This has a knock-on effect in how people search for information online, after years of perfecting the art of conducting succinct searches …
It’s easy to fall into the trap of thinking that search optimisation only applies to websites, but if your business operates a mobile app then you should use similar strategies to ensure it gets pushed to the top of search results when people are looking for options on the App Store or Google …
A WINNING SEO STRATEGY FOR MOBILE AND APPLICATIONS Read More »
We’ve put together our five reasons why local SEO companies in East Sussex can help you attract new customers. Click here for more info on how Freshpath can help you build your SEO. 1. Customers are using the internet on desktop and mobile phones to search for local businesses to fulfil a …
At Freshpath, we’re here to help you in your journey towards social media success, following the simple framework laid out below: 1. Content Our team will help you create and rewrite your content on the subjects and pages you deem important. These pages will be tailored with online marketing techniques specifically for your business. …
A Strong and Confident Sales Team Develops Strong Relationships We know it in our hearts, but it often gets forgotten. Confidence stems from comprehending your client’s business. For your sales teams to sell efficiently, you’ll need a strong understanding of both the competitive landscape and furthermore the true advantages of our product and managed …
SALES TRAINING – HOW TO GET THE MOST OUT OF YOUR TEAM Read More »
In today’s business world, we find ourselves on a battleground, fighting for the attention of our customers. Branding, marketing positioning, and advertising are just some of the means by which we operate. Communication and Design are vital absolutely essential components in this process. From your logo to your carefully designed packaging your …
Word of mouth is one of first forms of marketing ever invented and still to this day remains one of the most powerful ways for small businesses to connect with prospective customers. Having your positive reputation passed on through word of mouth can lead to a long term, trusting relationship with a new client. …
Often businesses choose to treat PPC and SEO separately. Whilst it is possible to hire separate agencies to deal with each strategy, this is not the most effect approach. It has been proven that an integrated PPC and SEO marketing strategy is the best way to ensure the success of a campaign as it allows you to make more informed decisions. Only through combining the two are you able to understand data in more depth and have a better picture of the project as a whole.
It is an often repeated fact that all businesses should take advantage of the power of social media to transform your brand and grow your customer base and industry presence. To many businesses, however, this can be a very daunting process – at Freshpath, we’re on hand to help you build a clear and …
The value of social media to small business It can be hard to consistently create content that is genuinely interesting to your followers, especially if you are a service based business. If you are a window cleaning company, it may be difficult to produce new and engaging content regularly. Window related posts could get …
Local SEO campaigns are very different from a typical SEO campaign and at times difficult to grasp due to the ever-changing local search results. This blog is going to discuss some important techniques that will help your business get great results from local SEO campaigns. Google My Business If not already, it would be …
It is impossible to escape the reach of location-based marketing. Whether or not you specifically set out to find local solutions to the problems you look to solve through web searches, the search engines will tailor their results based on where you are, giving you the options that are close to you. Google’s algorithms …
HOW TO ATTRACT YOUR LOCAL COMMUNITY TO YOUR BRAND Read More »
There is still a preconception for people that ask us for advice on building a website that the process is necessarily very expensive. For a startup looking to build a minimum viable product – something to test their idea at the most basic level – they can budget for thousands, even ten of …
INEXPENSIVE CAN STILL MEAN FUNCTIONAL AND BRANDED Read More »
Along with being a “shop window” for your business – showcasing your products and/or services in a way that also creates a strong first impression for visitors – your website can also be an invaluable tool to help you manage your marketing materials strategy. Think of it as your online hub, through which everything …
For small businesses, using your website as a main hub for all of your marketing efforts can be a really cost effective way of managing customer experience. In the current era of “content marketing”, websites become the core of a marketing strategy, and all the communications and promotion around that drives traffic to your …
We all know the importance of having a website in today’s fast-moving, digital world of business. Your website will often be the first interaction that potential customers have with your brand – the “shop window” people see when your name comes up on a Google search or even in conversation with other people. There …
We know that providing businesses with strong local, online footprints will convert their website traffic into sales. Our SEO campaigns deliver consistent results and set our clients apart from their competitors.
One of our specialties is helping you to develop and find your brand’s personality. We work hard to bring it across in genuine and engaging words. If you need new web content, newsletter articles or written blog posts that show off your brand – we’ll work with you to ensure that your written words make your audience emotionally engage with you.
Branding, marketing positioning, and advertising are ways in which we can differentiate ourselves in the business world and win our customer’s attention.
We offer a range of affordable SEO & SEM services to suit your business needs. We are here to help you work out which package is right for you. Whether you know exactly what you want or you are still unsure of what you need, we are available at the end of the phone to quote you on a project or to offer some affordable marketing advice to help you work out an approach. Give us a call and we can provide some guidance.
The owner Philippe, has worked for various organisations previously heading up teams of marketeers and working in conjunction with heads of sales and other high level stakeholders.
Digital marketing is the future, but it’s important not to overlook traditional marketing. Integrated marketing strategies aren’t just for large companies with huge marketing teams, it can also be hugely advantageous for small and medium businesses.
Our marketing solutions are results driven and focus on optimising performance and profitability, Our team provides creative solutions to many of the problems SEM’s have in achieving online visibility in their local market.
Freshpath provide affordable marketing for small to medium sized businesses. Based in Brighton we provide marketing strategies that combine traditional and online marketing for businesses looking to boost their brand visibility. With a focus on long term results, we establish successful and consistent branding through affordable custom-built marketing campaigns.
We know that every business will have individual marketing needs and budgets so we provide a wide selection of packages that can be tailored to each client’s specifications. We are all rounders, on hand to help you with anything from straightforward content writing, and website audits, right the way through to a targeted digital marketing campaign.
PPC ads can be confusing however we have created three points to refer back to when thinking about creating a PPC ad for your business.
Five questions regarding social media, internet searches and reviews that all small businesses should be asking themselves.
We offer a range of affordable SEO & SEM services to suit your business needs. We are here to help you work out which package is right for you. Whether you know exactly what you want or you are still unsure of what you need, we are available at the end of the phone to quote you on a project or to offer some affordable marketing advice to help you work out an approach. Give us a call and we can provide some guidance.
Social media and google are affordable ways to optimise your business and gain more traffic leading potential customers towards your page. It is worth investing time into these 4 platforms.
People generally consider paid advertising to be unnecessary for small businesses already paying money for content marketing. However, it is the combination of organic and paid marketing that yields the best results. Paid advertising is not the cheapest option which means it’s important to that you are selective with your campaign and only use the leading advertising platforms.
Do some local search marketing, optimize your website for humans and search engines, engage in link building, take advantage of keywords, ask for email addresses, monitor your online reputation, use online networking sites to build a bigger network.
Freshpath will help you create content, organise your content, manage your social media campaigns, and engage with your social media users.
Know your Competitors and Make Your Business Stand Out: Researching your competitors on Google Search is a great way to find out how other businesses are positioning themselves within their market.
We believe SEO is an investment in the future. Putting the time and energy into SEO is a long term investment – improving your site ranking we will help your business generate local traffic and stand out from competitors.
